The Cost of Health “Optimization” [Infographic]

Complex diets, endless exercise, expensive gadgets... Do you need all this stuff to get and stay healthy? And is it worth the trade-offs?

The True Cost of “Optimal” Health

Here's what it really takes to live as long and healthy as possible.

How to eat healthy on a budget:
5 ways to prioritize nutrition while reducing cost. [Infographic]

Are seed oils bad for you? Vegetable oil vs. olive oil vs. butter

It’s time to sort the science from the pseudoscience.

How to use fitness trackers to enhance performance and wellbeing—without losing touch with yourself

Plus, 3 key signs your fitness tracker is helping, not hindering.

How to stop tracking macros and trust yourself around food

Four steps to ditch the food scale and rely on your own appetite again.

Menopause and mental health: The science of the menopausal brain

What happens cognitively and emotionally during this hormonal transition—and what helps (or doesn’t) midlife brain fog, fatigue and moodiness.

Three mistakes health coaches make—and the immediately actionable solutions to fix them

Hint: Most of these “mistakes” come from your intention to do a really good job.

“I know what I should do—but I don’t do it!” 4 steps to overcome barriers to better health

Three reasons we struggle with fitness and nutrition fundamentals, plus four steps to overcome them.

Weight gain and menopause: It’s not in your head (but it might not be caused by what you think)

Plus, 11 experiments to regulate hunger, improve sleep, and boost energy.

The REAL way to optimize testosterone

If you’re a man who wants more energy, muscle, and vigor—is more testosterone always the answer? Plus, 7 ways to optimize it, naturally.

How to build a referral network with confidence

To find and vet skilled professionals for your clients, you’ll want to avoid these six most common mistakes.

Too focused on how you look? Body neutrality might be your key to body image freedom

We’ve got 5 steps to show you how to use a body neutral approach to your health and fitness.

The PN framework that improves healthspan, longevity, and quality of life

Our Deep Health approach beats extreme biohacking any day.

Considering (or currently taking) weight loss drugs? Here’s what you need to know

If you’re taking GLP-1 drugs (or thinking about it), we’ve got 7 strategies to optimize your overall health outcomes.

Zone 2 cardio: Flaky fitness trend or worthy pursuit?

Discover the unique benefits of this exercise—and whether you (and your clients) should build it into your fitness routine.

How to live the longest, healthiest life possible

You can’t outsmart millions of years of human evolution. But you can make the most of the years you have.

Ozempic for weight loss: What coaches (and clients) need to know about GLP-1 drugs

New medications are making weight loss more accessible. Here’s why they’re not a threat to coaching—nor the “easy way out.”

4 lesser-known reasons to work with a health coach

Plus, how to make sure you and your coach are a match.

Special Report for Health and Fitness Professionals [Free PDF]

The benefits of saunas and ice baths: A zero-hype guide for boosting heart health, mood, and longevity

Leave extreme protocols to the icemen. Here’s what works for mere mortals.

How to do hand portion math to track your macros

This simple method is almost as accurate as counting calories (with way less effort).

The new science of muscle: The big impact strategies you need to do (and the fluff you can ignore)

What you really need to know about getting—and keeping—muscle size, strength, and power.

What Everyone Needs to Know About Body Fat

Too much body fat does affect overall health—but not in the ways many people think.